Prompt Examples to Master AI in Digital Marketing

As artificial intelligence is becoming more integrated in daily life, so is it being integrated into work. Instead of replacing or making your work redundant, using AI in digital marketing can help you with repetitive tasks. Not only that but it can improve your creative process and assist in topic research. Artificial intelligence will never replace human intelligence or creativity, but it can support you in bettering your content. Discover our tips for prompting AI writing tools like ChatGPT for research assistance, blog idea generation and social media support.

Research and Content Support

Getting Ideas

Be it a social media post, writing a meta title or finding a relevant blog post to write about, ChatGPT excels at ideas. This powerful AI writing tool can provide ideas you’ve not previously considered in connection with your business. Using AI in the creative process promotes diverse, divergent thinking. If the phrase “two heads is better than one” reigns true, then what can be said about exploring ideas between you and a machine that has learned from millions? 

Try having a conversation with ChatGPT asking “what timely, relevant blog articles can I write about for my business?” Provide specific context about your business, target audience and what you hope to achieve with the post. From there, it can help you connect two seemingly unrelated topics, provide fresh inspiration or offer a new perspective.

Article Summarisation

When sifting through large amounts of information, you want to be sure that the source you’re about to spend time reading is relevant. A great way to do this is type the article URL into ChatGPT and ask it to summarise it concisely. It can help you identify the key points and themes so you can determine if it warrants a deeper read. For example, ask the chatbot to summarise the article for you in five quick bullet points or less.

Content Explanation

Sometimes concepts explored in an article can be phrased in a complicated way. If it’s a topic slightly out of your wheelhouse, having someone simplify the technical jargon goes a long way. Similarly to how AI can summarise an article for you, you can ask it to simplify and explain complex concepts. Is the result still too complicated? Prompt it with “explain this article to me like I’m 12 years old.” Although some of the explanations may seem silly, it’s able to take a big concept and put it into more digestible terms and metaphors.

Theme Identification

So, you’ve written up your notes and are still struggling to organise it or identify clear themes? Paste your notes or attach a document to the chatbot and ask it to analyse your text, identifying core themes. This will give you focus in writing and allow you to organise it into clear sections.

Goal Definition and Audience Identification

Sometimes we want to achieve too much all at once, and by trying to do everything, we end up accomplishing nothing. The chatbot can walk through what you want to achieve, why you want to achieve it and how it can be done. Prompt the chatbot to help with goal identification and defining manageable steps to reach them. Tell the AI that it can ask you questions until it has gathered sufficient information to identify the goals and steps.

If you have identified your audience demographics but aren’t quite sure how to best appeal to them, ask ChatGPT about topics that would resonate with that group. Feed the chatbot as much information as you can about the demographic, your business and your end goal to finetune your content strategy. Again, AI are writing tools that only work when used in combination with human intelligence and creativity. The suggested topics for target demographics by ChatGPT is a baseline. Further industry and audience research in combination with leveraging AI will help create more comprehensive and engaging content.

Professional Expertise

Get customised advice from an industry expert by asking ChatGPT to provide that support or advice as if from a specific professional in the field of interest. If you want keywords, ask the chatbot to respond as if it was an experienced SEO professional. If you want a flashy headline to boost engagement with your post, ask it to write a blog title on a given subject as if a senior editor.

AI Writing Tools

Before you even begin writing your blog post, finding a keyword that will generate organic traffic is key. If you’re not sure where to start, ask ChatGPT to suggest keywords related to your topic. Once you’ve got a list with your own ideas and the chatbot’s ideas, cross check these suggestions with a search engine tool like Google AdWords for best results. As stated in our AI best practices article, ChatGPT shouldn’t be used as a search engine but as an idea generation jumping-off point, particularly with keywords. For more tips on keyword research, check out our blog post on SEO.

ChatGPT can help develop and outline based on existing notes or on a topic you prompt it with. If you decide to prompt it for the information, know that this is (yet again) a starting point. It will give you basic information and identify gaps in your research. It’s important, however, to put your own spin on the finished product. As it’s pulling from a variety of sources, it’s not actually giving you groundbreaking information. Develop your own angle to stand apart.

AI is better at short form content than it is at long form. Be strategic by writing most of the content yourself and prompting ChatGPT either when you get stuck—like asking it to improve a sentence you’ve written for flow—or to generate snappy titles and headers. Use chatbot as your own personal editor, asking it to evaluate your copy to improve the quality, grammar and clarity. Be sure to use this function collaboratively to elevate what you’ve written but maintain your signature style. Use what works, try different iterations and refine it until you have something you’re happy with.

Social Media and Content Creation Support

As mentioned above, using AI can help you to create relevant posts that align with your voice and goals. Not only this, but it can help you come up with engaging calls to action. Giving followers a directive can help with social media goals, be it deepening customer loyalty, encouraging website visits or other desired conversions. These can include subscribing to a mailing list, reading a blog post or following the social media account.

Leverage AI to help map out a posting schedule, give ideas for A/B testing to find out what works best with your audience, suggest hashtags, or even repurpose old content. Instead of reinventing the wheel again and again, you can refresh or adapt older and well performing content for topical relevance. This content adaptation isn’t limited to social media posts but also your blog posts. Copy and paste your blog article and ask it to generate bite-sized social media content from it. It’s your words, your research, your information, but quickly transformed. It takes the time out of doing the same job twice.

AI As Your Favourite Workflow Tool

Leveraging artificial intelligence in the content creation process will help refine your ideas, prompt content ideas and edit your work quickly. AI writing tools should be used as just that—a tool. It is not a replacement for creativity and content creation. By formatting our suggested ChatGPT prompts and usages to your own work and context, you will be able to create exciting and valuable content for audiences.